We are thrilled to announce the latest addition to our data marketplace: a large dataset that includes engagement analytics covering real-world search habits and digital interactions of physicians with clinical content and marketing channels and their job-seeking behavior in a professional platform.

[This dataset](https://www.defined.ai/datasets/medical-app-analytics) includes over 117,000 physicians segmented by country and region; specialty; interests; age group; search keywords; diagnosis, treatment, and patient referral intention; channel usage – mobile, email, and social media; and job-seeking behavior – national and international.

**The dataset does not contain any personally identifiable information or patient data.**

## Why are we so excited about physician behavior data? 

Today, [most physicians operate online as much, or more often, as offline](https://clarivate.com/products/research-reports/report/manpq1621-digital-taking-the-pulse-u-s-2021/), but more is needed to know about their behavior in the digital space, especially in Europe. Historically, research has been done by sourcing data from fragmented sources and by applying questionnaires to biased panels of small numbers of doctors.

Moreover, sources of data using a unique identifier across various channels and being able to discriminate between clinical and non-clinical behavior are very rare.

As a result, this new dataset provides unique insights about this key population for multiple healthcare stakeholders and with multiple applications.

The data available is fully compliant with the [EU’s General Data Protection Regulation (GDPR)](https://gdpr.eu/what-is-gdpr/).

## Key components of the Physician Behavior Dataset:

1. **Clinical Engagements**: Insights into how physicians interact with various clinical content across specialties.
2. **Search Behavior**: Analysis of terms and content sought by physicians, shedding light on their information needs.
3. **Marketing Interactions**: Data on how physicians engage with different marketing channels, helping tailor more effective campaigns.
4. **Job Search Dynamics**: Trends and patterns in physician job searches, both nationally and internationally.
5. **Demographic Profiles**: Comprehensive profiles including specialties, interests, and demographics without compromising personal privacy.

## What are some use cases for this dataset?

The potential applications of this dataset are vast, and companies can use it to improve their digital marketing and sales strategies, enrich their content and data solutions and market research projects, and develop AI-driven solutions that can address a variety of business problems, among others. Here are some examples of how the data can be utilized:

### Targeted Marketing Campaigns

With the dataset’s granular insights on physician behavior and engagement by channel, companies can build more effective marketing campaigns that specifically target physicians based on their specialty, region, and other key factors. By tailoring their messaging and approach to specific audiences, companies can increase their chances of success in a highly competitive market. Potential customers for this application include pharmaceutical companies, medical device companies, and consumer health companies, among others.

### Sales Personalization Tactics Optimization

Companies can leverage the dataset to personalize their sales tactics and approaches to physicians based on their omnichannel and content engagement history and demographics. By providing more targeted and relevant information to physicians, companies can build stronger relationships and increase their chances of success in a competitive market. Potential customers for this application include CRM companies, marketing companies, media agencies, and others.

### Clinical Content Recommender Model Training Optimization

With the dataset’s rich insights on physician engagement and behavior, companies can build more effective content recommendation models that provide physicians with relevant and timely information based on their interests, specialties, and other factors. This application can help physicians stay up-to-date on the latest developments in their field and improve patient outcomes. Potential customers for this application include pharmaceutical companies, medical device companies, and research organizations.

### Clinical Context Search Engine Optimization

By using the dataset to train search algorithms, companies can improve the accuracy and relevance of search results for physicians seeking information on specific diseases and conditions. This application can help physicians make more informed decisions and ultimately improve patient outcomes. Potential customers for this application include healthcare providers, research organizations, and governmental organizations, among others.

### Market Research Projects

The dataset can be used for market research projects to gain insights into physician behavior, preferences, and trends. Companies can use this information to inform their consultancy projects, product development, marketing strategies, and other business decisions. Potential customers for this application include market research companies and consulting companies.

## Why purchase from Defined.ai?

At [Defined.ai](www.defined.ai), we are committed to providing our clients with [ethically sourced AI training data](https://defined.ai/blog/ethical-ai-manifesto). This latest dataset is a testament to that commitment. The vast amount of physician data segmented by various parameters makes it an invaluable resource for AI applications in the medical field. We can’t wait to see how our clients will utilize this data to drive innovation in healthcare.

Introducing the Physician Behavior Dataset: A Tool for Pharma and Healthcare