About us

Dr. Daniela Braga is the driving force behind Defined.ai. A visionary leader, she has won top awards like E&Y Entrepreneur of the Year and Goldman Sachs recognition, while Defined.ai has also earned numerous accolades under her leadership. Part of the WEF Expert Network, she has raised over $80M, making her the top female AI founder in funding. She integrated the U.S. National AI Research Resource Task Force and shapes global AI policy by frequently engaging in UN debates and with governments across the globe.

Daniel Navas excels in guiding Defined.ai's financial and operational strategies, backed by over 16 years of leadership in finance. Committed to ethical AI, he has played a key role in the company's organic growth and strategic acquisitions. Under his direction, Defined.ai has implemented robust financial frameworks, fostering data-driven decision-making across the organization.

Manel Marco is a seasoned Operations professional with over 20 years of experience driving efficiency and excellence across diverse businesses. He brings a wealth of operational expertise to the table, from product development to process optimization to project management. Manel thrives on finding creative solutions to complex problems. A firm believer in the power of collaboration, he fosters a positive and productive work environment where everyone can contribute their best.

With nearly a decade of experience in finance, Teresa Andrade is a key player at Defined.ai. After earning a Bachelor's and an Executive Master's in Finance and Control with top honors, Teresa began her career in a Big-4 audit firm. Drawn to the startup scene, she joined Defined.ai five years ago. Teresa has since been instrumental in enhancing financial efficiencies, implementing innovative financial tools, and guiding strategic financial operations that drive the company's growth.

Daan Baldewijns is the VP of Marketplace at Defined.ai. At work, he focuses on client satisfaction, either by building the best possible AI marketplace or by ensuring the best possible deals for both clients and Defined.ai alike. Daan has over 15 years of experience in a wide range of areas, including project management, development and product management, and presales and procurement—the recurring threads being Speech, NLP, and AI.

Christine Payne is a marketing strategist with 15+ years in B2B, B2C, and SaaS. As Director of Marketing at Defined.ai, she drives global revenue initiatives, overseeing market segmentation, product marketing, brand strategy, and communications. A NYC native with an MBA from Fordham, she held senior roles at Omnicom and Mattel. In 2020, she moved to Lisbon, pursuing her dream of living abroad and bringing her expertise to an international market, joining Defined.ai in 2024.

Rodrigo Zaninetti is a technology leader with 10+ years in IT and platform engineering. As Director of Cloud Infrastructure Engineering at Defined.ai, he drives efficiency, cost optimization, and innovation in complex cloud environments. With Azure, AWS, and GCP expertise and certifications like Microsoft Azure Solutions Architect, he crafts resilient IT strategies aligned with business goals. His people-centered leadership fosters collaboration, mentorship, and high-impact results.

Melissa Carvalho is the Director of Legal at Defined.ai, specializing in ethical AI and compliance. With 8+ years in corporate, banking, and tech, she holds a law degree and master’s from the University of Lisbon and specialized in Compliance at IEB Madrid. She has expertise in data protection, IP, and corporate law, working across Portugal, Spain, and the Netherlands. At Defined.ai, she ensures compliance with the Ethical AI Manifesto, fostering cross-department collaboration for responsible innovation.

Georgia Brandão is an HR professional with nearly 10 years of experience in People Management, Organizational Development, and Leadership Strategy. She specializes in designing talent development programs that align with strategic goals, promote continuous learning, and boost employee engagement. At Defined.ai, she fosters collaboration and builds a high-performing workforce, driving the company’s mission of innovation in the AI industry.