Announced at CES 2025, the collaboration will give Defined.ai users access to Getty Images’ content, allowing customers to train AI models with premium, vetted datasets that compensate creators.

Seattle, WA – January 08, 2025 – Defined.ai, the leader in high-quality AI training data, has announced a collaboration with Getty Images, a preeminent global visual content creator and marketplace, to provide access to datasets built from Getty Images’ visual content to train AI models. The announcement was made during CES 2025, one of the world’s leading technology events.

As part of the collaboration, datasets that incorporate Getty Images' extensive image library will be accessible on Defined.ai’s Marketplace, enhancing the company’s offerings to train machine learning systems with world class and commercially-safe images. Defined.ai’s Marketplace specializes in offering clients high-quality, compliant, and vetted datasets that meet rigorous ethical standards while providing compensation to data owners.

“This engagement represents a leap forward in creating responsible AI,” said Daniela Braga, Founder and CEO at Defined.ai. “By combining Defined.ai’s expertise in AI data with Getty Images’ rich visual library, we continue to prove that high-quality, high-performance datasets can be sourced ethically while respecting copyright and ensuring compensation for the creators.”

"We are constantly looking for ways to promote high-quality generative AI solutions in responsible ways,” said Peter Orlowsky, SVP of Global Strategic Partnerships at Getty Images. “This engagement will provide access to our premium, commercially-safe visual content to create AI models that respect creators’ rights and deliver exceptional performance."

This announcement reinforces Defined.ai’s mission to foster ethical AI development by prioritizing consented content, a non-negotiable pillar in the journey toward responsible AI.
Datasets featuring visual content from Getty Images are now available through Defined.ai’s sales team. To learn more, or to explore the best solutions for your AI training data needs, email contact@defined.ai.

About Defined.ai

Defined.ai is the leading provider of ethical AI data, offering the world’s biggest ethical AI data marketplace alongside subscriptions for flexible data access and custom services. With deep expertise in artificial intelligence and machine learning, Defined.ai delivers high-quality, ethically sourced training data, enabling companies to accelerate their AI solutions with data that is secure, bias-free, and compliant with ethical and legal standards.

Founded by Daniela Braga, PhD, in 2015, Defined.ai has earned recognition in top-tier outlets, including Forbes, Fortune, CB Insights, and Inc., and has received numerous awards, with appearances on prestigious lists like Forbes AI 50, Deloitte Fast 100, and Inc. 500. The company has raised over $80 million in funding and is headquartered in Seattle, WA, USA, with additional offices in Lisbon, Portugal.

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Defined.ai Announces Strategic Engagement with Getty Images to Deliver High-Quality, Commercially-Safe Image Datasets for AI Training